According to marketing expert, Regis McKenna, who helped launch Apple computer, “Marketing is everything and everything is marketing.”  And it's true!  The success of your business depends on how well you market your product or service.  That's when the public decides if you and your company are tough or just plain wimpy.  The same is true when it comes to home security.  Marketing and intimidation are everything.  You need to market to a potential burglar to stay away and your message needs to be loud and clear.  Posting signs like:  “Beware of Dog,”  “This house is secured by NORCO ALARMS,” and “No Trespassing” are sure ways to intimidate a would be thief. 

          Security signs are designed to tell intruders that you have a home security system protecting your home.  This should make them think twice before they try and break in to your house.  Even if you don't have an alarm, it is recommended that you post signs.  You should post warning signs at all of the entries of your home.  You should also place stickers on all your doors and windows, including on the second floor.  Burglars are looking for an easy target and will normally pass up a home or business that advertises that an alarm system is present.

          You can buy a variety of security signs on-line and at some hardware stores.  Heck, you can even make your own!  Most of the signs that you buy are bright and clear to read.  These signs can be used at a business, home, hotel, or apartment.  Some signs displays read:

          Restricted Area: Monitored by Video

          Warning: Neighborhood Watch

          Private Property: Violators will be Prosecuted

Even signs such as “No loitering,” “No Soliciting,” and “Private Driveway” can be intimidating.

          If the security signs start to get worn out then you should replace them.  You want the signs to always out stand out and be very noticeable to thieves.  Signs designed for your home vary in size from  around 3 x 3 inches to 11 x 11 inches.  Most signs are weatherproof.

          You can buy the security signs with aluminum stands or with no aluminum stands depending on how you want them to fit into the ground.  It is recommended that you bury the sign post two to three feet into the ground.  Yet some sign salespeople will tell you that the average sign is buried 18 inches into the ground.  The basic rule of thumb is, the bigger the sign, the deeper the hole.

          But what about at night?  While most burglaries happen during the day when you are not home, a great deal of break-ins happen at night.  So your alarm system can be seen at night it might not be a bad idea to light up your security sign.  One product is called LiteWatch.  It's a solar light that can brighten up your security sign at night and costs just under $10.  The same company produces yard signs that glow in the dark, a batch of those is about $30.  Both products and other signs can be bought at the Home Security Store and Norco Alarms.